Preface to Marketing Management
Preface to Marketing Management
Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students
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(out of 11 reviews)
Price: $ 79.89
Review by Samir Zehil(semunir@hotmail.com) for Preface to Marketing Management
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i think that this book is an easily undrestood source for practical marketing and helps sales people to acquire a non-complicated view of today’s marketing.
Review by Jill Clardy for Preface to Marketing Management
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I found the Peter and Donnelly marketing book rather anemic, especially as an assigned textbook for marketing majors in an MBA program. (It was assigned in two of my MBA classes.) At just under 300 pages, it provided only a high-level overview of marketing, and in some cases, the information was stale and outdated. The illustrations and charts are also rather crude and unsophisticated and sometimes downright difficult to interpret. The only good thing was that it was quick and easy to read, but I didn’t really absorb much new knowledge. As a supplement to a curriculum that uses case studies extensively (which is the recommended usage of the book), it is adequate. Each chapter concludes with a section listing Additional Readings, which are probably necessary if you want to really increase your knowledge of the subject.
Review by J. Crawford for Preface to Marketing Management
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The text book I received was in the condition outlined in the posting “good” no tears or highlights. My only problem it took a long time to receive the book. I know USPS is a little slower than other couriers but this gave a new meaning to snail mail. My experiences with first class have never been this bad.
Review by David Houtchens for Preface to Marketing Management
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Adequate as a required text. Would only buy it because it is required. The saving grace is that the title does say it is a preface to marketing management. It is not a primer on marketing management, but a preface to such a text.
The index is woefully inadequate.
The book does give an overview of some basic marketing activities. Some definitions and examples could be presented more clearly and consistently.
I will be selling this book after the class that required it.
Review by Marcelo Garcia for Preface to Marketing Management
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This book is a brilliant introduction to Marketing Management. It is a must for Marketers, Marketing Researchers and anyone who wants to understand the basics of the role that Marketing plays in modern organizations. Do not miss the opportunity to take advantage of the companion website, where you can take online multiple choice exams on the main concepts mentioned in the book. An excellent introductory book to the field of Marketing and Marketing Research.